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  • Innovative Online Products

Designing a Scalable Brand System for NHS-backed Healthcare Tools

IOP Website
Recruitment Brand Applications, Posters Recruitment Logo
Overview

Develop Consulting approached me to design a unified visual identity and landing pages for their new healthcare-focused training tools. The platform needed to house multiple products—each with its own focus—while maintaining a cohesive, flexible brand

Goal

Create a friendly, vibrant, and approachable brand that encourages NHS staff to engage with data-driven tools without feeling overwhelmed.

Services
  • Brand identity
  • UI/UX design
Innovative Online Programme LogoImproving General Practice - LogoOpportunity Search - Logo

We began with stakeholder interviews to understand the needs of both the NHS staff and the development team. This informed our color palette, typography choices, and overall design system.

The final product was a cohesive brand system that could be applied across multiple tools while maintaining a consistent look and feel. The system was flexible enough to accommodate future products.

Main website screenshot
iGP Landing Page 1iGP Landing Page 2
Opportunity Search (OS) Landing PageOpportunity Search (OS) Landing Page

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